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Plan, Build, Start A Business

A workbook to help you develop your concept into a business

Design, Plan, Start Your Business

A guided process and the workspace to build at your own pace and align the most important first steps

What will LAUNCH provide me with?

LAUNCH provides a system for you to consider yourself, and all of the parts and pieces of your business to plan your initial steps, set objectives, and walk away with an action plan aligned for six months.

  • Personal desires, enjoyment, needs, perception and fulfillment
  • Vision, Purpose and Goal Setting
  • Business Modeling
    • Value Proposition
    • Customers
    • Channels
    • Customer Relationships and Touch Points
    • Revenue Modeling
    • Business Activities
    • Resources Needed
    • Costs
    • Partnerships
  • Competitive Analysis
  • Sales
  • Projected Income Statements
  • Risk Analysis
  • Detailed six month roadmap
Who is LAUNCH for?

Launch is for you, the entrepreneur, in the early stages of developing your business or business ideas and is seeking out resources, tools, and educational material to learn, build confidence, explore, and remove fear as you establish first steps and begin building. You typically find and use books, templates, YouTube videos, blogs, or courses, all of which are mainly educational and specific but do not provide an all-encompassing process that is intended to drive action.

What makes LAUNCH different?

Unlike tools that are currently available like business plan websites, department-specific project planning software, business books or classes, Telescope Mapping is providing a process in LAUNCH that is intuitive and engaging, allowing users to work through their ideas, expand on them, and build an objective road-map.

Is this a business plan?

LAUNCH is not designed to replace a business plan. That being said, the process and its results can certainly contribute to a business plan in many ways. Often times, a business plan is designed for an external audience with long-term objectives that show how the business plans to operate and where successes will be found. Scenarios in business plans are often “best case” scenarios that are origins and telling an overarching story.

In the age of apps and websites, what's with the pencil and paper approach?

Sitting down with pen/pencil and paper is an intimate working process. The physical connection to your project and the act of writing down your ideas demands a different level of attention and strengthens your unique relationship to your project.


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The whole book of deliverables is absolutely irreplaceable. I would be completely lost without it. The approach of breaking things down into achievable pieces not only helps to accomplish end goals, but it also builds confidence. The building of confidence is crucial for a startup, as it is a huge risk and comes with many sacrifices.

The book has been SO helpful that we are shooting to launch our business next month!

Rocking it through the launch! In revenue modeling now. Really well done!

The telescope process generated some serious sparks of growth to my small business.  Specifically, we organized some much needed systems to put into practice for my bottom line.