Business LAUNCH Workbook

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Develop Your Concept Into a Business

182 in stock (can be backordered)

Consulting in a workbook. Invest in yourself. Invest in a loved one.

Action brings ideas to life.

What will LAUNCH provide me with?

LAUNCH is for entrepreneurship.

It provides a system for you to consider yourself, and all of the parts and pieces of your business to plan your initial steps, set objectives, and walk away with an action plan aligned for six months. The workbook acts as a guide to entrepreneurship.

  • Personal desires, enjoyment, needs, perception and fulfillment
  • Vision, Purpose and Goal Setting
  • Business Modeling
    • Value Proposition
    • Customers
    • Channels
    • Customer Relationships and TouchPoints
    • Revenue Modeling
    • Business Activities
    • Resources Needed
    • Costs
    • Partnerships
  • Sales
  • Competitive Analysis
  • Projected Income Statements
  • Risk Analysis
  • Detailed six-month roadmap
  • Your ideas for starting a business
  • A guide to entrepreneurship
Who is LAUNCH for?

Anyone who wants to start a business.

Launch is for you, the entrepreneur, in the early stages of developing your business or business ideas and is seeking out resources, tools, and educational material to learn, build confidence, explore, and remove fear as you establish first steps and begin building. You typically find and use books, templates, YouTube videos, blogs, or courses, all of which are mainly educational and specific but do not provide an all-encompassing process that is intended to drive action.

What makes LAUNCH different?

Unlike tools that are currently available like business plan websites, department-specific project planning software, business books or classes, Telescope Mapping is providing a process in LAUNCH that is intuitive and engaging, allowing users to work through their ideas, expand on them, and build an objective road-map on the path to entrepreneurship. It works as a business journal that is both practical and tactical.

Is this a business plan?
LAUNCH is not designed to replace a business plan. That being said, the process and its results can certainly contribute to a business plan in many ways. Often times, a business plan is designed for an external audience with long-term objectives that show how the business plans to operate and where successes will be found. Scenarios in business plans are often “best case” scenarios that are origins and telling an overarching story.
In the age of apps and websites, what's with the pencil and paper approach?
Sitting down with pen/pencil and paper is an intimate working process. The physical connection to your project and the act of writing down your ideas demands a different level of attention and strengthens your unique relationship to your project.

8 reviews for Launch Workbook

  1. Rare Air Creative

    I have gone through this workbook two times now and each time I’ve gained new insights into my business. The workbook easily guided me with thought-provoking questions, sparking creativity along the way. And I now have a much better understanding of what I need to do (and why), not to just sustain, but take my business to the next level. This workbook is easily one of the best investments I could have made. It’s clear that much thought, purposefulness, and intention has gone into its creation. Thank you, thank you!

  2. Leon Non Profit Gallery

    Your team was integral to our growth from a commercial gallery to a non-profit arts institution… we cannot thank you enough for stepping in at just the right moment to help us plan and strategize for our growth and development. The workbook really helped crystallize in our minds the path forward and that to a vision that was achievable.

  3. Camille Shortridge

    Business LAUNCH Workbook was an incredibly important tool to help me organize myself and my business, and, most importantly, to motivate me. The interactive charts and graphs helped me visualize a focused path forward while creating a plan of action and steps to take to succeed. Overall, the workbook helped me stay focused while creating and reaching obtainable goals. Don’t think twice, it’s an incredibly valuable tool to have.

  4. Casey Butler

    Using Telescope LAUNCH was like having someone right next to me to ask the right questions at the right times. By the end, I felt like I had developed a deeper understanding and personal relationship with my business, even though it has been operating for several years. The business concepts contained have been intimidating in all other forms I have seen them, but here they felt intuitive and powerful. Great care has been taken to lead you to wherever you want to go, from wherever you might start. I left feeling excited to make moves to bring a bigger, bolder vision and execute my plan for my business’s future.

  5. Jon Orlando

    I wish I had this book before I started my current business! I’ve successfully started and run and several businesses and I gotta say- I honestly wish I had this book years ago. It’s so we’ll laid out and amazingly thorough, it’ll give ya the road map you need. Invaluable resource for us entrepreneurs.

  6. Gwen Walton

    This book is exceptional. I usually can’t stomach reading a business book, but this one guided me through instead and let me control the process. It helped me develop countless essential elements of business I would have otherwise overlooked. Highly recommend.

  7. Chris Tyler

    If you have an idea but you’re not sure where to start, or even if you are but you don’t have all the details worked out yet, LAUNCH is for you. I was astounded by the way this process made me stop and think about all aspects of my idea from various new angles and called my attention to important considerations that hadn’t occurred to me before. The workbook is like a wise mentor walking you through a complex process in a way that feels smooth, easy, and logical. Incredibly thorough, very well-done, extraordinarily helpful, and immensely valuable. Thanks!

  8. Frank Lyons

    Insanely valuable!

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182 in stock (can be backordered)


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Notes from others on the path to entrepreneurship

The whole book of deliverables is absolutely irreplaceable. I would be completely lost without it. The approach of breaking things down into achievable pieces not only helps to accomplish end goals, but it also builds confidence. The building of confidence is crucial for a startup, as it is a huge risk and comes with many sacrifices.

The book has been SO helpful that we are shooting to launch our business next month!

Rocking it through the launch! In revenue modeling now. Really well done!

The telescope process generated some serious sparks of growth to my small business.  Specifically, we organized some much needed systems to put into practice for my bottom line.