"If you have an idea but you’re not sure where to start, or even if you are but you don’t have all the details worked out yet, LAUNCH is for you. I was astounded by the way this process made me stop and think about all aspects of my idea from various new angles and called my attention to important considerations that hadn’t occurred to me before. The workbook is like a wise mentor walking you through a complex process in a way that feels smooth, easy, and logical. Incredibly thorough, very well-done, extraordinarily helpful, and immensely valuable. Thanks!"