This book is exceptional. I usually can’t stomach reading a business book, but this one guided me through instead and let me control the process. It helped me develop countless essential elements of business that I would have otherwise overlooked. Highly recommend.
Plan Different With A Process That Helps You To Develop And Launch Your Business
Starting a business can be overwhelming. For some, the more traditional path of creating a business plan from a template isn’t necessarily the best starting point. The LAUNCH workook provides a process and the space to work through your ideas. It prompts you to ask the right questions and challenge your understanding of what your business will look like, based only on what you know today.
What Makes Us Unique?
Business Launch by Telescope Mapping
Walks you through a process in an honest, conversational voice that provides the right framework in order for you to develop your business based on what you have today.
LAUNCH & Business Plans Have These In Common
Sales Projections, Forecasting, Cash Flow Analysis, Mission Statement, Market Analysis
Traditional Business Plans
Provide a blueprint-like template that is somewhat rigid and outdated, serving as a placeholder to fill information in to.
What will LAUNCH provide me with?
LAUNCH provides a system for you to consider yourself, and all of the parts and pieces of your business to plan your initial steps, set objectives, and walk away with an action plan aligned for six months. The workbook as a helpful, guiding consultant on your path to entrepreneurship.
Who is LAUNCH for?
Anyone who wants to start a business.
Launch is for you, the entrepreneur, in the early stages of developing your business or business ideas and is seeking out resources, tools, and educational material to learn, build confidence, explore, and remove fear as you establish first steps and begin building. You typically find and use books, templates, YouTube videos, blogs, or courses, all of which are mainly educational and specific but do not provide an all-encompassing process that is intended to drive action.
What makes LAUNCH different?
Unlike tools that are currently available like business plan websites, department-specific project planning software, business books or classes, Telescope Mapping is providing a process in LAUNCH that is intuitive and engaging, allowing users to work through their ideas, expand on them, and build an objective road-map on the path to entrepreneurship.
Is this a business plan?
LAUNCH is not designed to replace a business plan. That being said, the process and its results can certainly contribute to a business plan in many ways. Often times, a business plan is designed for an external audience with long-term objectives that show how the business plans to operate and where successes will be found. Scenarios in business plans are often “best case” scenarios that are origins and telling an overarching story.
In the age of apps and websites, what's with the pencil and paper approach?
Sitting down with pen/pencil and paper is an intimate working process. The physical connection to your project and the act of writing down your ideas demands a different level of attention and strengthens your unique relationship to your project.
