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Your Idea Is Enough. Start Your Business.

A workbook full of concise tools that will help you map out the rest. Build your 6 month action plan and start your business today.

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All you need is your idea. This workbook will walk you through the rest.

This workbook will help you plan your initial steps, build your business model, set objectives, and walk away with an action plan for your first six months.

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Beginning Is Never Easy. We Make The Initial Leap A Little Less Daunting

When starting a business, founders are left with no choice but to make assumptions. This workbook is intened to provide a framework where assumptions can be shaped and challenged.

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Create An Action Plan You Can Rely On & Stick To

Plan and organize the work to be done within a given time frame, thereby reducing risk, boosting confidence, and initiating efforts to move the idea on to the next stages of development.

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This book is exceptional. I usually can’t stomach reading a business book, but this one guided me through instead and let me control the process. It helped me develop countless essential elements of business that I would have otherwise overlooked. Highly recommend.

- Gwen Walton

Man stargazing with a flashlight

Plan Different With A Process That Helps You To Develop And Launch Your Business

Starting a business can be overwhelming. For some, the more traditional path of creating a business plan from a template isn’t necessarily the best starting point. The LAUNCH workook provides a process and the space to work through your ideas. It prompts you to ask the right questions and challenge your understanding of what your business will look like, based only on what you know today.

Telescope Mapping LAUNCH Workbook
Value Proposition Development in Business Planning
Competitive Analysis in the Business LAUNCH Workbook
Table of Contents for Business LAUNCH Workbook

What Makes Us Unique?

Use The Business LAUNCH Workbook as a checklist for starting your business.

Business Launch by Telescope Mapping

Walks you through a process in an honest, conversational voice that provides the right framework in order for you to develop your business based on what you have today.

Value Proposition Development using the Business LAUNCH Workbook by Telescope Mapping

LAUNCH & Business Plans Have These In Common

Sales Projections, Forecasting, Cash Flow Analysis, Mission Statement, Market Analysis

Business Planning with Business Plan

Traditional Business Plans

Provide a blueprint-like template that is somewhat rigid and outdated, serving as a placeholder to fill information in to.

I have gone through this workbook two times now and each time I've gained new insights into my business. The workbook easily guided me with thought-provoking questions, sparking creativity along the way. And I now have a much better understanding of what I need to do (and why), not to just sustain, but take my business to the next level. This workbook is easily one of the best investments I could have made. It's clear that much thought, purposefulness, and intention has gone into its creation. Thank you, thank you!
- Rare Air Creative
I wish I had this book before I started my current business! I've successfully started and run and several businesses and I gotta say- I honestly wish I had this book years ago. It's so we'll laid out and amazingly thorough, it'll give ya the road map you need. Invaluable resource for us entrepreneurs.
- Jon Orlando
Business LAUNCH Workbook was an incredibly important tool to help me organize myself and my business, and, most importantly, to motivate me. The interactive charts and graphs helped me visualize a focused path forward while creating a plan of action and steps to take to succeed. Overall, the workbook helped me stay focused while creating and reaching obtainable goals. Don't think twice, it's an incredibly valuable tool to have.
- Camille Shortridge

What will LAUNCH provide me with?

LAUNCH provides a system for you to consider yourself, and all of the parts and pieces of your business to plan your initial steps, set objectives, and walk away with an action plan aligned for six months. The workbook as a helpful, guiding consultant on your path to entrepreneurship.

Who is LAUNCH for?

Anyone who wants to start a business.

Launch is for you, the entrepreneur, in the early stages of developing your business or business ideas and is seeking out resources, tools, and educational material to learn, build confidence, explore, and remove fear as you establish first steps and begin building. You typically find and use books, templates, YouTube videos, blogs, or courses, all of which are mainly educational and specific but do not provide an all-encompassing process that is intended to drive action.

What makes LAUNCH different?

Unlike tools that are currently available like business plan websites, department-specific project planning software, business books or classes, Telescope Mapping is providing a process in LAUNCH that is intuitive and engaging, allowing users to work through their ideas, expand on them, and build an objective road-map on the path to entrepreneurship.

Is this a business plan?

LAUNCH is not designed to replace a business plan. That being said, the process and its results can certainly contribute to a business plan in many ways. Often times, a business plan is designed for an external audience with long-term objectives that show how the business plans to operate and where successes will be found. Scenarios in business plans are often “best case” scenarios that are origins and telling an overarching story.

In the age of apps and websites, what's with the pencil and paper approach?

Sitting down with pen/pencil and paper is an intimate working process. The physical connection to your project and the act of writing down your ideas demands a different level of attention and strengthens your unique relationship to your project.

All You Need Is Your Idea. Begin Today.

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