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Your Idea Is Enough. Start Your Business.

A workbook full of concise tools that will help you map out the rest. Build your 6 month action plan and start your business today.

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All you need is your idea. This workbook will walk you through the rest.

This workbook will help you plan your initial steps, build your business model, set objectives, and walk away with an action plan for your first six months.

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Beginning Is Never Easy. We Make The Initial Leap A Little Less Daunting

When starting a business, founders are left with no choice but to make assumptions. This workbook is intened to provide a framework where assumptions can be shaped and challenged.

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Create An Action Plan You Can Rely On & Stick To

Plan and organize the work to be done within a given time frame, thereby reducing risk, boosting confidence, and initiating efforts to move the idea on to the next stages of development.

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This book is exceptional. I usually can’t stomach reading a business book, but this one guided me through instead and let me control the process. It helped me develop countless essential elements of business that I would have otherwise overlooked. Highly recommend.

- Gwen Walton

Man stargazing with a flashlight

Plan Different With A Process That Helps You To Develop And Launch Your Business

Starting a business can be overwhelming. For some, the more traditional path of creating a business plan from a template isn’t necessarily the best starting point. The LAUNCH workook provides a process and the space to work through your ideas. It prompts you to ask the right questions and challenge your understanding of what your business will look like, based only on what you know today.

Telescope Mapping LAUNCH Workbook
Value Proposition Development in Business Planning
Competitive Analysis in the Business LAUNCH Workbook
Table of Contents for Business LAUNCH Workbook

What Makes Us Unique?

Use The Business LAUNCH Workbook as a checklist for starting your business.

Business Launch by Telescope Mapping

Walks you through a process in an honest, conversational voice that provides the right framework in order for you to develop your business based on what you have today.

Value Proposition Development using the Business LAUNCH Workbook by Telescope Mapping

LAUNCH & Business Plans Have These In Common

Sales Projections, Forecasting, Cash Flow Analysis, Mission Statement, Market Analysis

Business Planning with Business Plan

Traditional Business Plans

Provide a blueprint-like template that is somewhat rigid and outdated, serving as a placeholder to fill information in to.

Using Telescope LAUNCH was like having someone right next to me to ask the right questions at the right times. By the end, I felt like I had developed a deeper understanding and personal relationship with my business, even though it has been operating for several years. The business concepts contained have been intimidating in all other forms I have seen them, but here they felt intuitive and powerful. Great care has been taken to lead you to wherever you want to go, from wherever you might start. I left feeling excited to make moves to bring a bigger, bolder vision and execute my plan for my business's future.
- Casey Butler
If you have an idea but you’re not sure where to start, or even if you are but you don’t have all the details worked out yet, LAUNCH is for you. I was astounded by the way this process made me stop and think about all aspects of my idea from various new angles and called my attention to important considerations that hadn’t occurred to me before. The workbook is like a wise mentor walking you through a complex process in a way that feels smooth, easy, and logical. Incredibly thorough, very well-done, extraordinarily helpful, and immensely valuable. Thanks!
- Chris Tyler
Business LAUNCH Workbook was an incredibly important tool to help me organize myself and my business, and, most importantly, to motivate me. The interactive charts and graphs helped me visualize a focused path forward while creating a plan of action and steps to take to succeed. Overall, the workbook helped me stay focused while creating and reaching obtainable goals. Don't think twice, it's an incredibly valuable tool to have.
- Camille Shortridge

What will LAUNCH provide me with?

LAUNCH provides a system for you to consider yourself, and all of the parts and pieces of your business to plan your initial steps, set objectives, and walk away with an action plan aligned for six months. The workbook as a helpful, guiding consultant on your path to entrepreneurship.

Who is LAUNCH for?

Anyone who wants to start a business.

Launch is for you, the entrepreneur, in the early stages of developing your business or business ideas and is seeking out resources, tools, and educational material to learn, build confidence, explore, and remove fear as you establish first steps and begin building. You typically find and use books, templates, YouTube videos, blogs, or courses, all of which are mainly educational and specific but do not provide an all-encompassing process that is intended to drive action.

What makes LAUNCH different?

Unlike tools that are currently available like business plan websites, department-specific project planning software, business books or classes, Telescope Mapping is providing a process in LAUNCH that is intuitive and engaging, allowing users to work through their ideas, expand on them, and build an objective road-map on the path to entrepreneurship.

Is this a business plan?

LAUNCH is not designed to replace a business plan. That being said, the process and its results can certainly contribute to a business plan in many ways. Often times, a business plan is designed for an external audience with long-term objectives that show how the business plans to operate and where successes will be found. Scenarios in business plans are often “best case” scenarios that are origins and telling an overarching story.

In the age of apps and websites, what's with the pencil and paper approach?

Sitting down with pen/pencil and paper is an intimate working process. The physical connection to your project and the act of writing down your ideas demands a different level of attention and strengthens your unique relationship to your project.

All You Need Is Your Idea. Begin Today.

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