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Plan Different With A Process That Helps You To Develop And Launch Your Business

The Business LAUNCH workbook serves as a structured guide to help you develop and refine your business concept.  It provides a process and formatted space to work through your ideas. It prompts you to ask the right questions and challenge your understanding of what your business will look like, based only on what you know today.

With LAUNCH, users are walked through a 5-part, 28-section, 176-page process that considers all parts of the business and culminates with designing a 6-month action plan that empowers you to navigate the entrepreneurial landscape with confidence.

(5 customer reviews)

A comprehensive workbook that provides a framework for new and existing businesses to develop their next steps.

This book is exceptional. I usually can’t stomach reading a business book, but this one guided me through instead and let me control the process. It helped me develop countless essential elements of business that I would have otherwise overlooked. Highly recommend.

- Gwen Walton

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Plan Different With A Process That Helps You To Develop And Launch Your Business

The Business LAUNCH workbook serves as a structured guide to help you develop and refine your business concept, whether you’re just starting out or already in the early stages of your entrepreneurial journey.  It provides a process and formatted space to work through your ideas. It prompts you to ask the right questions and challenge your understanding of your business, based only on what you know today.

With LAUNCH, users are walked through a 5-part, 28-section, 176-page process that considers all parts of the business and culminates with designing a 6-month action plan that empowers you to navigate the entrepreneurial landscape with confidence.

What benefits can I expect from using LAUNCH?

LAUNCH offers a structured framework for self-reflection and comprehensive business planning, empowering you to map out your initial steps, establish clear objectives, and create a detailed action plan for the next six months.  The workbook serves as a trusted mentor, offering practical advice and encouragement as you navigate the entrepreneurial landscape.

Who is LAUNCH for?

LAUNCH is for you, the entrepreneur, in the early stages of developing your business or business ideas.  It is for those seeking tools, resources and guidance to navigate the challenges and opportunities of building a successful venture. Unlike scattered educational materials like books, templates, YouTube videos, blogs, or courses, LAUNCH provides a structured and action-oriented process that empowers you to transform your ideas into reality.

What makes LAUNCH different?

Unlike tools that are currently available like business plan websites, department-specific project planning software, business books or classes, LAUNCH provides a process that is intuitive and engaging, allowing users to work through their ideas, expand on them, and build an objective road-map on the path to entrepreneurship.

Is this a business plan?

LAUNCH is not designed to replace a business plan. That being said, the process and actionable outcomes it provides can certainly contribute to a business plan in many ways. Oftentimes, a business plan is designed for an external audience with long-term objectives that show how the business plans to operate and where successes will be found. Scenarios in business plans are often “best case” scenarios that are origins and telling an overarching story. 

In the age of apps and websites, what's with the pencil and paper approach?

Sitting down with pen/pencil and paper is an intimate working process. The physical connection to your project and the act of writing down your ideas demands a different level of attention and strengthens your unique relationship to your project.

Launch workbook on a coffee table

I wish I had this book before I started my current business! I’ve successfully started and run several businesses and I gotta say- I honestly wish I had this book years ago. It’s so well laid out and amazingly thorough, it’ll give ya the road map you need.

- Jon Orlando

Take a Look Inside

LAUNCH Workbook Example
LAUNCH Workbook Example
LAUNCH Workbook Example
LAUNCH Workbook Example

Idea Mapping

Committing to your idea, solidifying your concept and asking yourself the right questions

Forecasting

Creating your first milestones and setting up targets, given what you know today

Business Modeling

A full process that helps guide you in crafting a complete business model canvas

LAUNCH Workbook cover

Vision, Purpose, Goals Mapping

Clarify the identity, purpose and intentions of your business

Identify Your Customers

Align your value proposition to your customers and determine how to reach your target audience.

6 Month Deliverables

Create an action plan that aligns with all of the planning you have put into the early stages of your business

Idea Mapping

Committing to your idea, solidifying your concept and asking yourself the right questions

Forecasting

Creating your first milestones and setting up targets, given what you know today

Business Modeling

A full process that helps guide you in crafting a complete business model canvas

LAUNCH Workbook cover

Vision, Purpose, Goals Mapping

Clarify the identity, purpose and intentions of your business

Identify Your Customers

Align your value proposition to your customers and determine how to reach your target audience

6 Month Deliverables

Create an action plan that aligns with all of the planning you have put into the early stages of your business

"Business LAUNCH Workbook was an incredibly important tool to help me organize myself and my business, and, most importantly, to motivate me. The interactive charts and graphs helped me visualize a focused path forward while creating a plan of action and steps to take to succeed. Overall, the workbook helped me stay focused while creating and reaching obtainable goals. Don't think twice, it's an incredibly valuable tool to have."
- Camille Shortridge
"Using Telescope LAUNCH was like having someone right next to me to ask the right questions at the right times. By the end, I felt like I had developed a deeper understanding and personal relationship with my business, even though it has been operating for several years. The business concepts contained have been intimidating in all other forms I have seen them, but here they felt intuitive and powerful. Great care has been taken to lead you to wherever you want to go, from wherever you might start. I left feeling excited to make moves to bring a bigger, bolder vision and execute my plan for my business's future."
- Casey Butler
"Your team was integral to our growth from a commercial gallery to a non-profit arts institution... we cannot thank you enough for stepping in at just the right moment to help us plan and strategize for our growth and development. The workbook really helped crystallize in our minds the path forward and that to a vision that was achievable."
- Leon Non Profit Gallery
"I have gone through this workbook two times now and each time I've gained new insights into my business. The workbook easily guided me with thought-provoking questions, sparking creativity along the way. And I now have a much better understanding of what I need to do (and why), not to just sustain, but take my business to the next level. This workbook is easily one of the best investments I could have made. It's clear that much thought, purposefulness, and intention has gone into its creation. Thank you, thank you!"
- Rare Air Creative
"If you have an idea but you’re not sure where to start, or even if you are but you don’t have all the details worked out yet, LAUNCH is for you. I was astounded by the way this process made me stop and think about all aspects of my idea from various new angles and called my attention to important considerations that hadn’t occurred to me before. The workbook is like a wise mentor walking you through a complex process in a way that feels smooth, easy, and logical. Incredibly thorough, very well-done, extraordinarily helpful, and immensely valuable. Thanks!"
- Chris Tyler
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